Printing, if used well, can also be a strong weapon against counterfeiting, which is a major headache for brand owners. Brand owners use a variety of visible and hidden techniques to track and trace their products from the production site onwards. They also do whatever they can to reduce liabilities, prevent severe harm to their brand’s reputation, and avoid losing millions in unsold products. They absolutely need integrated solutions designed to protect against counterfeiting, fraudulent import (gray market) and product-tampering.

Features of Digital Security Printing:

Variable print — numbering
Variable images and illustrations
Barcodes (QR or 2D)
Raised images/lettering/illustrations
Brand colour toner
Durable clear toner
Security toner (tagged)
IR reflected hidden images
Optically hidden images
Security subtrates